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Article

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Case Study

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Video

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Research & Reports

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Brochure

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Podcast

On this episode, we ask big questions about how customer loyalty is formed — and how AI can be leveraged to build stronger connections with customers.

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What does customer loyalty look like in the age of AI?

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Explore the transformative potential of Contact Center-as-a-Service (CCaaS) solutions and learn how to navigate the evolving landscape of AI-driven customer interactions with this executive brief from Frost & Sullivan sponsored by TELUS Digital (formerly TELUS International).

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The CCaaS breakthrough: Redefining customer interactions with AI

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If technology isn’t human-centered, who is it for? 

We craft unique and enduring experiences for the brands we serve and their end customers while seeking positive outcomes for global citizens, our communities, team members and partners. In our work developing and deploying innovative technologies, we are guided by a set of ethical principles that we call humanity-in-the-loop.

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Humanity-in-the-loop

Join Ajinkya Malasane, senior director, product strategy and marketing for TELUS Digital (formerly TELUS International), and Vikram Chatterji, co-founder and CEO of Galileo, a generative AI (GenAI) evaluation company, as they provide efficient and effective ways to solve key GenAI project blockers for easier deployments.

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Crafting production-grade GenAI applications

On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.

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What is the Frank And Oak secret for adapting to changing customer preferences?

Join industry experts from TELUS Digital and Everest Group as they explore how leading technologies, such as generative AI, automation, analytics and more, are delivering value for organizations without compromising service quality.

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Efficient CX delivery: A tech-driven approach

Discover how TELUS Digital assisted a leading U.S. autonomous vehicle (AV) developer in refining the scenario comprehension and motion planning capabilities of their AV bot.

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Enhancing an autonomous vehicle bot’s scenario understanding with tailored fine-tuning datasets

Explore how TELUS Digital designs for data privacy and security while driving AI innovation with leading brands.

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Promoting responsible AI with three innovative offerings

Forrester Budget Planning Guide 2025: Customer Experience Hero

The guide explores

Budget Planning Guide 2025: Customer Experience

Lead your organization to CX excellence

CX leaders are facing a variety of challenges, including rising employee burnout, pressure to deliver results with new technologies and financial stress on both customers and businesses. As a result, global CX quality has declined globally for the third straight year, according to Forrester. To reverse this trend, leaders must invest in understanding customer needs, designing and testing solutions, and delivering products and services.

Explore this guide to access a comprehensive roadmap for transforming CX through strategic investments.

To succeed, customer experience (CX) leaders must invest in strengthening core capabilities that enable their organizations to turn customer-centric strategies into real, impactful experiences. This guide from Forrester offers data-driven insights to help you determine where to increase, decrease or experiment with your CX budgets for 2025.

Check out our solutions

Forrester’s Budget Planning Guide 2025: Customer Experience

See the results our global, disruptive client achieved after they transitioned to Contact Center Outsourcing Solutions from TELUS Digital.

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food delivery

Bringing efficiency to a leading food delivery platform's overwhelmed contact center

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Everest Group, supported by TELUS Digital, surveyed 200 customer experience leaders from around the world to determine their enterprise readiness for the adoption of generative AI (GenAI). Discover the results. 

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Everest Group survey results: Enterprise readiness for generative AI adoption in customer experience management

By showing that you understand your customers, you create the right circumstances to win customer loyalty. Learn how to embed empathy into your CX.

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empathy cx

How to win customer loyalty with empathy in your customer experience

On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.

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How can you maintain customer affinity while rebranding?

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Want to speak with an expert?

At TELUS Digital (formerly TELUS International), we believe that there are some important principles to follow which can help deliver better AI outcomes. We aim to follow these principles and encourage all AI data service providers and organizations employing AI to do the same.

Discover TELUS Digital’s responsible AI principles for delivering better AI outcomes.

TELUS International Guidelines for Responsible AI PDF

TELUS International Guidelines for Responsible AI

The TELUS Digital guidelines for responsible AI

Learn about some popular customer experience GenAI use cases, and how the technology can help CXM leaders maintain a competitive advantage.

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A practical guide to GenAI applications for customer experience management

As GenAI implementations become more prominent, it's critical to adhere to responsible AI practices to protect your brand and foster customer trust.

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responsible ai practices

How to build responsible AI practices into your organization

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Fintech & Financial Services

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Application Support and Maintenance

Ensure that your applications remain efficient, secure and optimized for peak performance.

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Contact Center as a Service (CCaaS)

Deliver seamless, efficient and cost-effective customer experiences (CX) in the cloud.

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Workforce Management Solutions

Optimize workforce efficiency for all vendor and captive sites.

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Cloud Contact Center Solutions

Enjoy reliability and scalability with our cloud-based CCaaS platforms.

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CX Management Services

Optimize every facet of your customer experience operations.

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AI Bots

Integrate next-gen intelligent solutions for improved CX.

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Digital Consulting

Build your digital roadmap using customer-centric approaches and human-centered design.

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Data for Generative AI

Evolve your large language models with human-validated datasets for model fine-tuning & evaluation.

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Application Services

Design, build and optimize personalized applications for delightful customer experiences.

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GenAI Jumpstart

An eight week engagement for companies at an early stage of their AI journey.

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Intelligent Insights

An RPA and chatbot management platform to optimize your digital workforce.

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Cloud Services

Support for every step of your public, private or hybrid cloud journey.

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Data Annotation

Fuel your computer vision, natural language processing and speech models with ground truth data.

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Customer Analytics

Transform data into business insights with 360 degree customer journey analytics.

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Recruitment Process Outsourcing

Strategically source and manage your talent using our recruiting expertise.

The TELUS Digital guidelines for responsible AI

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